Product Designer · Cairo

I design products
people actually
want to use.

Designing digital products that are clear, useful, and worth using. Based in Cairo, open to roles across MENA and remote.

Focus UX · UI · Design systems
Based in Cairo, Egypt

Selected work

02 projects
Loyalty
System.

End-to-end redesign of a loyalty ecosystem: a buried points tracker rebuilt into a habit-forming tier system with partner vouchers, cashback, and live Amplitude-validated data.

+13% spend · +8% transactions · Voucher redemption
2026
Sole Product DesignerEnd-to-end
iOS · Android
Mobile App
→
Tether — AI
Agentic Platform.

Autonomy-first platform for the operators accountable for AI agents in production. Full IA, design system, and 8 screens — designed for the person who gets the call when an agent fails.

8 screens · 4 competitive gaps · Independent case study
2026
Sole Product DesignerEnd-to-end
Web App
AI · Enterprise
→
BNPL & Loan
Management.

End-to-end design of both the loan application form (LOS) and the loan management system (LMS), from competitive audit to usability testing — covering active loan management at scale.

Active loans · 83% on-time repayment · 46% autopay adoption
2025
Sole Product DesignerEnd-to-end
iOS · Android
Mobile App
→
About
role Product Designer II
company Klivvr by Orascom · Cairo
experience 3+ years · end-to-end product design
focus Product Designer · UI/UX · Interaction · Systems Design
education BSc Business Informatics · German University in Cairo
location Cairo, Egypt
Tools
Figma FigJam Amplitude PostHog Notion Linear HTML & CSS Python SQL

I design financial products that don't make people feel stupid. Three years at Klivvr, a Cairo-based fintech super-app, designing across lending, savings, loyalty, and rewards from discovery through live data validation.

I studied Business Informatics at the German University in Cairo. What I care about: research before pixels, interfaces that don't make people think twice, and design decisions backed by Amplitude and PostHog, not just prototypes.

Currently leading the K-Points loyalty ecosystem and Challenges & Rewards. Previously shipped the full BNPL product (application form + loan management) from zero to full-scale production.

Experience
Jan 2025 – Present
Product Designer II
Klivvr by Orascom · Cairo
Led redesign of the app and website aligned to the new brand identity. Built and scaled the design system across all portals. Shipped K-Points loyalty ecosystem, Challenges & Rewards, and full BNPL lending product (LOS + LMS).
Oct 2023 – Jan 2025
Product Designer
Klivvr by Orascom · Cairo
Reworked onboarding flow to reduce drop-offs. Designed savings flows, A/B tests, and usability research. Contributed to core design system components and tokens.